Value Advising

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What is your next value move for your client?

Introduction

Do they want leads, campaign sales or business value? Did you know that an average business sells within 3-5 years. Why? Perhaps an unexpected death, divorce, partner split-up or just a loss of interest. These are reasons that business brokers rely on for a "motivated seller." Is your client "motivated" or do they want to grow their concern?

When a Owner goes to sell a busness "hard business value" is assesd by accounting ratios and principles. But as consultants we know that word-of-mouth and other intangible communication activities are hard at work-things that create real value. You probably already have a proprietary system or process for improving these "other things" that accounting ratios do not report or analyze when determining business value. Knowing and understanding other intangible activities that create cash flow is imparative if improving results but not really "hard business value." We provide software that helps you understand these other things (so there are more arrows in your quiver) while keeping in mind "hard business value" required by CPAs and Accountants.

So don't wait until a reason of distress forces your client to place their business on the market. Business brokers are anticipating unexpected things to happen or for disinterest to set in so they'll will be ready to sell even if your client does not realize a full potential value. Problem or solution-based timing with a new value move is paramount. A profit center or value move related to value for your client could only be found with these unique tools.

Even Playing Field

A broker, buyer or consultant will never fully understand a business quite like your client. Often shielded from small yet significant activities from partners, employees, industry experience, friends and family, BUT there is a trade-off that evens things out. Financial ratios and accounting principles used in valuing a business even-out the playing field and bring everyone to the same table. Analyzer II pinpoints activites that create this "value" yet from core activities that create cash flow. These intangible activities are not in any accounting book.

Business Problem or Value Solution?

The average business cannot afford a full-time specialist and often hires a marketing generalist or sometimes an external consultant like a Government Consultant or former successful entrepreneur to take a stab at solving their problems. Often times, these people only use a financial perspective of the problem not principles that create core cash flow. A consultant must know a little about the problem before he or she goes to fix it-why reinvent the wheel?

Sometimes a CEO will hire an internal operations manager to do the job. These managers understand the culture and nuances of the product/service but give-up the objective view necessary to provide sound value-base advice and act on it. Many times they are held back from doing the “best practices” by relationships they have built for years or missing value metrics.

CEO's do not have time or have been in a situation where a past manager has “moved-on”, thereby leaving upper management undocumented core processes that require an on-going involvement to get to the problem, generate a value solution and see it through to results. Get a value perspective from our software suite.

A Holistic View

How do you identify the next value move? We feel we are the pioneer in multivariate analysis from a communication perspective, not just financial. Our value analysis models and metrics do not use performance, scoring, frequency and reach, or Gross Rating Point (market share to frequency) models, but a best-practice combination of online and offline analysis models with value in mind. Plus over 150 consultive questions according to different industries. These are not simply advanced questions and numbers, but core-value questions and metrics that get to value moves. We have developed tools and data collection methods for your coaching to ascertain underperforming areas and use the 20 growth principles to build business value.

This holistic approach gets to the core of cash flow while other ways stay on the surface. (Warning: if one communication metric is not taken into consideration, loss profits and less value will result. See how one growth principle could increase business value.)

Other consulting firms or technologists do not know about or have the tools to dig deep into potential business value. Business value that is diagnoised wrong is like a jet off a few degrees in its path. It will miss the airport-projected value. Begining an engagement with a wrong solution with value not in the sights shapes the frame of processes and operations leading to a poor results. Yes, a wrong start or view dramatically effects EBITADA.

Advertising Solutions?

We are not an advertising company but s get to core processes and activities that form cash flow and business value...See a clip on the dilemma of advertising.

Watch the 90 minute clip "The Persuaders"

Often times advertising companies are working with leads and brands. These are important, but core activities of cash flow lie deeper within business processes. They are often intangible activities working for or against your business value, not just sales or image.

Solutions that Form Business Value

Our software solutions comprise more than words sprinkled through-out your messaging or a better look and feel. Analyzer II and our systematic questions help you find intangible processes within 7 business areas that are not working for your client, while focusing on true business value. Ask about a complimentary review of your situation to see if the software blends with your services. These are customizable tools.

We are about unfolding a value plan not building a marketing or business plan. We build value from core growth principles based on communication that involve deeper core processes of any concern. These value-based tools get you to solutions that generally cost less and make sense. So, whether you are buying, selling, or enhancing an online or brick and mortar business use our strategic decision and risk management tools to maximize your client's business value.

We have developed analysis tools that provide more than the human mind with finding the problem and subsequently pointing to growth principles to maximize business value better than other methods. These tools are necessary for getting to intangible communication and value activities that form true cash flow. Without core communication metrics of online and offline marketing activities, you will be wondering what the real problem was at the end of your project.