Do you have a Solid Campaign to Build Equity?
How are your campaigns and customers related to business value? Are you doing silo marketing and not considering marketing with other value streams. This tool’s metrics gives you the big picture of Integrated Marketing Communication so your marketing could relate to customer base unit cost – a key component of business value (See rule 2 & 4 in the book, 14 Immutable Laws of Business Value). Whether you are projecting or looking back on the last digital/marketing campaign, have vital sales/marketing data from this tool for decision making about future business product development, branding, customer service and sales along with business value initiatives. Get a third person’s view of your marketing from a team of Ambassadors of business equity. They have an eye for your marketing and equity.