What kind of start-up environment are you creating? While working with businesses for over 20 years, Mr. Whipple noticed that most Start-ups had no written direction based on business value for positioning their business in the marketplace for an eventual buy-out. “Keeping the end in mind”, paraphrasing Stephen Covey, could be one of the most single causes of why a potential Investor or Buyer looks the other way. Further, their business or marketing plan was on a whim rather than objective third-party research. There is no looking back from an investor or potential buyer on the original concept so no value could be shown. These missing key components, not documented, of a successful venture add-up to failure.
Stepping outside of your business and looking in is tough. And without a documented value plan is
Bringing marketing direction and business value together could be an overwhelming task for a new owner yet vital. We have a unique online service for new businesses to bring things together in an effective yet,