What kind of start-up environment are you creating? While working with businesses for over 20 years, Mr. Whipple noticed that most Start-ups had no written direction based on business value for positioning their business in the marketplace for an eventual buy-out. “Keeping the end in mind”, paraphrasing Stephen Covey, could be one of the most single causes of why a potential Investor or Buyer looks the other way. Further, their business or marketing plan was on a whim rather than objective third-party research. There is no looking back from an investor or potential buyer on the original concept so no value could be shown. These missing key components, not documented, of a successful venture add-up to failure.

Stepping outside of your business and looking in is tough. And without a documented value plan is almost impossible. For example, a magnet’s strength cannot be seen with normal vision. It is measured in Gauss, which indicates the strength of the magnetic flux (pull or push) and measured with a special tool. Same with business value. There are key indicators of value not recognized by typical accounting methods that push or pull your business value. Sure, books and records could be used to show us some “value” but there is more. Without understanding, principles and laws of business value and how they are measured along with how a potential buyer looks at your business – then it is lost. Start your business by reading the principles and laws of business value in “14 Immutable Laws of Business Value” and then see how they could be working (or not working) in your business.

Bringing marketing direction and business value together could be an overwhelming task for a new owner yet vital. We have a unique online service for new businesses to bring things together in an effective yet, low cost way. Ask for a complimentary review of your particular situation for more about this proven STS Business equity system on the contact page.