The first step is recognizing the business value in your business. A business looks all the same until you know what to look for. Stepping outside of your business and looking into the different workings of fundamental business value principles is tough. For example, it is hard to understand a law or fact of nature which makes possible the working of magnetism. Yet, we see the effects. Same with business value. The books and records show us some “value” but there are more fundamental working in your business like turn-over, customer repeats and average sale that typical accounting misses yet are core to increasing business value. Start by reading the principles and laws of business value in “14 Immutable Laws of Business Value” and then see the effects of non-traditional operations are working(not working) in your business.