Value Pillars and Drivers
Understanding your company’s value pillars and drives begins with getting to know the potential customer’s wants/needs, key employees, customers’ needs and the Owner’s needs. By exploring how these 4 areas are related to your company’s Business Value begins an understanding of value pillars and drivers or your company’s value stream so you could start a value initiative. This is only done with word dynamics research and the numbers with analyzer II. Since there are so many variables and no mind could conceive of the best answer. This research into value pillars and drivers begins an understanding of your company’s value stream.
If you think you already know your customer’s perceived needs without third party research, think again, you are guessing.
Finding what potential customers really need and value, from their perspective, without verifiable data and how it relates to your products/services is impossible. Identifying intangible value pillars and drives begins with potential customer’s percieved needs, customers’ needs, employee need’s and the Owner’s needs. It is asking the right questions with careful question development to bring these together for a successful value initiative. Best practice surveys, statistics and data collection methods begin to unfold your value pillars and drivers for optimizing business value.
Often times a company guesses about potential customer’s needs and shoots from the hip with a new marketing initiative or business development program. And or their value pillar and drivers have not been identified or documented to be used in these projects. This results in a low response rate, poor sales, low margins and the business appraisal is below comparables. Have you found any of these to be true?
What are the real needs of your potential customers and employees? How do they relate to your company’s value stream. Finding the actual perceived needs first, is vital to a start-up or established business while developing real business value. Click this link to set a time for a complimentary review of your specific situation.