Words are not the same in L.A. as in Provo, Utah
You already know, one word and or phrase in an ad or meme could make the difference between response or no sales with your social impact campaign. Without the sale there is no business. Understanding what words form, “the culture” along with short term and long term messaging for the sale are crucial. Read an article on how understanding words could help you understand your employees and potential customers. What words form your company’s culture and sales pitch?
Word dynamics research begins to unfold the power of deep-set words/phrases within your company that form the company culture and sales messaging leading to biz value. These identified emotional lexicons are blended with messaging to increase response rates with proprietary ways and means. Without assistance with Analyzer I no human mind could examine all the ways and possibilities of the power of a word.
We have experience with over 40 industries with a proven process to dynamically improve messaging for results. Below are three examples of where new words/phrases in different situations were used within an earnings move for more business value:
Example 1: A local printing business had 2 people selling and wanted to grow. What HR processes could get the “right” people in for the low paying positions while bringing in new sales? After word dynamics research new job ads and descriptions were formed with a sales culture. After interviewing many new candidates for the positions a few new sales people were selected and then trained in the selling process. Over $20,000,000 potential sales resulted in the following months. Balancing sales people and field people for the company became a new management discussion.
Example 2: An Ancient American Author had a great website but he needed more buying visitors to his website. All likely key words were being used by competitors. How did he find unique emotional lexicons that lead potential readers to purchase more books? From word dynamics research using offline and online searched words leading to thousands more in sales.
Example 3: There were really three businesses but the Owner was only working two before the complimentary review. An e-commerce site, wholesale and manufacturing business all running but, the wholesale business had no sales force so the customer base had dwindled with the wholesale business. After testing the new scripting and hiring a sales manager sales began to climb. Proving the market was still viable of the wholesale business would make the buyout a sweeter deal for a potential buyer. So, what unique way did we use to start building the wholesale business customer base?
There are no second chances with a buyout. And a salesperson must know what to do and say when positioning your product, so, you do not lose that first potential customer with a new sales team. Ask us about how the sales went to prove the market place and the buyout making the Owner millions.
Example 3: A review of a 26 million dollar merger of a networking company showed there was no integration of messaging with the new products. Most everything else was in order, but, somehow messaging for the six products was overlooked. How would the merging business team’s know a selling proposition? What would they say or advertise to potential customers? With word dynamics research that eliminates guessing of key benefits and power words, we blended new messaging with the teams resulting in $100,000s in sales. Ask for an online complimentary review of your particular situation.