Do you have a solid Campaign to build Customer Base?
How are your campaigns and customers related to business value? Are you doing silo marketing and not considering marketing with other value streams. This tool’s metrics gives you the big picture of Integrated Marketing Communication so your marketing could relate to a customer base – a key component of business value (See rule 2 & 4 in, 14 Immutable Laws of Business Value). Whether you are projecting or looking back on the last digital/marketing campaign, have vital sales/marketing data from this tool for decision making about future business marketing with value initiatives. Get more on a customer base audit following this link.