Why a Business Value Move Is Better Than a Typical Advertising Move
In today’s competitive market, businesses are constantly looking for ways to improve their bottom line. While advertising can be an effective way to reach new customers, it is not always the most efficient or sustainable way to grow a business. A business value move, on the other hand, focuses on creating long-term value for customers, employees, and other stakeholders. This can lead to increased customer loyalty, improved employee morale, and a stronger brand reputation and more equity to leverage.
While marketing could be a way to reach new customers, it is important to remember that it is not the only way to grow a business. By focusing on creating equity for leveraging for all stakeholders, businesses can achieve sustainable growth and success.
We would also like to add that a business value move is not necessarily an alternative to advertising. In fact, the two can be used together to create a more comprehensive marketing strategy. For example, a business could use advertising to reach new customers and then use a business value initiative to move the organization closer to the “ideal organizational model“. We always do two initiatives in our engagements.
Watch a short video on the difference between a marketing and business value move.
Ultimately, the best way to grow a business is to look at as many options as possible before focusing on one or two areas. While forming a value initiative we use Analyzer II 3.0 to look at 100,000s different variations of your business model based on principles and laws of business value and an experienced team to give you possible ways to move. This leads to a better initiative with more business value and of course more equity for leveraging. Ask for a complimentary review of your specific situation at the contact page.