Business Value Principles

Violate the intangible principles and laws of business value at your own risk!

After graduating from the University of Utah in 1985 Mr. Whipple went out selling business. He soon realized that what was going on in the real world was different than taught at school. And that unwritten business value principles and laws could make or break a business. Do you know what they are?

After 20 yrs of research, talking to Business Brokers, Savvy Business Buyers and Owners, Mr. Whipple wrote and published the book below with these unwritten principles and laws, so, you could have a guide for maximizing your company’s value. He notes, “A business could have profitable sales and no or very little business value.”

Listen to Mr. Whipple tell his story of how the book was created at the link below:

The principles and laws in this book are either working for or against your business right now. They could bring many good keys to opening business value. Before you list your business prepare by knowing the principles and laws of business value.

Download a free introduction of the hardback book below:

Maximizing Business Value

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Mr. Whipple also found that most business growth initiatives or marketing plans did not consider business value or leveraging equity. They were cost-cutting, advertising, and productivity measures that do not relate too or add too business value. This book begins your understanding of business value that you have not imagined, so, you could capitalize on your sweat equity. If you are planning on expanding, selling or exiting we offer an online complimentary review of your business. If you have a new product, service or start-up keep business value in mind too.

Use what he learned to gain more equity for a loan, leveraged buy-out for expanding, or sale.

Mr. Whipple’s keen eye noticed that even the best marketing/business plan did not include business value initiatives. He thought they were more focused on social media, sales or branding rather than activities that really created business value. With irreverent but honest insights, Mr. Whipple provides advice that oftentimes flies in the face of conventional, but not always successful, business wisdom.


Learn in the full book, pg. 12, how a Business Owner increased his business value $210,000 with little cost to him.

Click the book picture below to buy the FULL VERSION @ Amazon!

Maximizing Business ValueDiscover in the full version of “14 Immutable Laws of Business Value“ at Amazon and learn:

  • Are your business projects related to business value?
  • What are the intangible constraints of business value?
  • How to build your customer base and with what?
  • How could an International Company start positioning for a buy-out by a U. S. based Company?
  • Why would a U. S. based company pay more for a foreign business?
  • Why is moving a business organization towards an ideal organizational model vital to maximizing business value?

In the full version, there are over 21 pages from the Author in a guideline format, providing a savvy Business Owner/Buyer ways to size-up business value and then build business value that equates to real business equity based on principles and laws that work.

What others are saying about the book: “Now I look at buying or building a business a different way.” Michael “Yes it’s has helped me a lot. I look at business a lot differently now and know more on which one to buy. I’m going to be reading it again today. I feel more confident with your book.” Andrew “David C. Whipple’s book, “The 14 Immutable Laws of Business Value”, with its principles and laws provide insight to positioning one’s business for future opportunities. Being familiar with business operations, marketing, and financial management with more than 3 decades of working and studying the business world, I’ve known these principles and laws existed in all aspects of a business and not brought to light in the manner David has in this book.” Stephen

Get to know the principles and laws of business value that are working or not for your company. Start with an online complimentary review of your business situation. Set a time now!

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