Bio of David C. Whipple
David Whipple, a former State Champion Hockey player from Viewmont High School, graduated from the University of Utah with a degree in business and organizational management. In 1985, he began his career selling small businesses, training under Broker/Manager Ralph Edwards and Bill Tabor at Venture Resources in Salt Lake City. He quickly recognized a gap in formalized knowledge regarding business valuation and sales, as the methods he learned were undocumented. Over the next 20 years, through conversations with experienced buyers, brokers, and loan officers, he meticulously documented these insights, forming the foundation of his book, “14 Immutable Laws of Business Value,” and related software.
Within a year, his transaction quality and volume earned him a position on a presidential committee, distinguishing him among Western states agents. This experience provided a deep understanding of how businesses operate within the framework of business value. He subsequently attended law school for a year before founding Target Software Inc., dedicated to developing best-practice software tools aligned with business value principles.
Early in his brokerage career, David frequently encountered the question, “How can I increase my company’s value?” He observed that business owners often focused on performance, profits, or effectiveness, rather than directly on business value. This realization sparked his mission to guide small and midsize business owners toward their goals by prioritizing business value.
Inspired by “22 Immutable Laws of Marketing,” David conducted extensive research with business owners, sellers, buyers, and brokers. His findings revealed consistent patterns and methods for maximizing business value, yet many business owners were unaware of or not utilizing these core principles. Conversely, brokers and sophisticated buyers leveraged this knowledge to their advantage.
To address this disparity, David articulated these communication-based business principles and laws for corporations, educational institutions, and non-profit organizations in his e-book, “14 Immutable Laws of Business Value.” His aim is to empower owners and management to implement value-driven initiatives.
Over the years, David has consistently helped business owners achieve significantly higher sale prices and buyers find targets. As founder of Growth Concepts LLC, he shares his expertise globally from his base in Provo, Utah. He also provides executive training, offering business owners a fresh perspective on their initiatives. Learn more about maximizing business value…